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EXPERIENCE

Professional experience
Projects and career

Experience in paid advertising and digital marketing, with projects focused on business enquiries, applications, bookings and awareness

01 AREAS OF EXPERIENCE

Different goals The same commitment to execution

My career combines in-house employment, agency work and independent consultancy projects. Each experience is presented in its own context

Rubens Lisboa at Financial Liberty01 / PROFESSIONAL EXPERIENCE
PROFESSIONAL EXPERIENCE · FINANCE

Financial Liberty

Paid Media Manager
I joined the Financial Liberty team as the person responsible for generating leads through digital advertising, managing the full campaign lifecycle

  • Planning, execution and optimisation of Google Ads and Meta Ads campaigns
  • Focus on cost per lead and the quality of enquiries generated
  • Analysis of performance, funnels and conversions, with reports supporting management decisions
Experience as an employee of the company. Internal information remains confidential
University campus, illustrative higher education photograph02 / EDUCATION
HIGHER EDUCATION · AGENCY PROJECT

Student applications and institutional awareness

Responsible for campaign strategy and execution across Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads, including performance monitoring and regular client reporting

Project delivered through an agency; institution not identified
Real photograph of customers at Boteco Dona Luzia03 / BRAND GROWTH
BOTECO DONA LUZIA · PORTUGAL

Bookings, local visibility and communication

Management of acquisition campaigns, brand awareness and communication initiatives for Boteco Dona Luzia's locations. The brand's journey includes media exposure, such as SIC

The SIC appearance is not presented as a result directly attributable to advertising
The Financial Liberty photograph is part of my professional journey. The higher education image is illustrative
Original photograph of Rubens Lisboa visiting SICREAL PHOTOGRAPH · VISIT TO SIC

02 BRAND VISIBILITY

The Boteco experience beyond digital

My work with Boteco Dona Luzia includes campaigns to drive bookings, local visibility and brand communication support. The restaurant's journey includes appearances in media such as SIC

This photograph shows a visit to SIC in the context of the project. The television appearance is not presented as a direct result of advertising campaigns

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