My professional journey

Nesky, my own e-commerce business

I took my first steps in paid advertising when I founded Nesky, an e-commerce business selling technology products, clothing and general merchandise. For 2 years and 3 months, I worked on this project and used digital advertising to grow my own business

It gave me hands-on experience of the relationship between marketing investment, sales and business decisions

Paid advertising and lead generation

After moving to Portugal, I began working as a freelancer, supporting companies and local businesses with Google Ads and Meta Ads campaigns focused on lead generation

• Management, monitoring and optimisation of paid advertising campaigns
• Technical analysis of data and metrics, focused on improving conversion rates and cost per lead
• Analysis and recommendations to guide marketing decisions

Wildtake, Head of Marketing

At Wildtake, I took on the role of Head of Marketing, working with a varied client portfolio and a range of marketing challenges

This experience covered restaurants, food brands, home fragrance and personal care, aesthetic clinics, higher education and real estate, including projects focused on lead generation

Agency work broadened my experience in adapting marketing to different audiences, sectors and business goals

Financial Liberty, Paid Media Manager

I joined the Financial Liberty team as the person responsible for generating leads through digital advertising, managing the full lifecycle of Google Ads and Meta Ads campaigns

• Campaign planning, execution and optimisation, focusing on cost per lead and lead quality
• Analysis of performance, funnels and conversions, with reports supporting management decisions