Paid Advertising & Lead Generation
Campaigns to attract potential customers and create business opportunities, focusing on lead quality and alignment with the sales team
Home / Services
SERVICES
Google Ads and Meta Ads campaign management and digital marketing consultancy, tailored to your business goals
01 SERVICES
The channels may be similar, but service companies, local businesses and brands have different needs
Campaigns to attract potential customers and create business opportunities, focusing on lead quality and alignment with the sales team
Google Ads and Meta Ads campaigns designed to attract customers to physical businesses, encouraging bookings, calls, enquiries and visits
Campaign reviews, strategic support and awareness initiatives to guide marketing decisions and strengthen your brand's presence
There is no one-size-fits-all solution Your business goal defines the approach Advertising spend is separate from consultancy fees
WHAT TO EXPECT
For campaign management, the scope and frequency of support are agreed in the proposal, based on your business goals
Setting priorities, structuring and managing campaigns across the agreed platforms
Monitoring metrics and adjusting campaigns, ads and budgets based on the available data
A clear interpretation of results, what has changed and the priorities for the next steps
Support directly from me, with contact channels and meeting frequency agreed in the proposal
Content production, design, development and other technical requirements are assessed separately and, where needed, covered by an additional proposal
Advertising spend is paid to the platforms and is separate from management fees
02 WAYS TO WORK TOGETHER
You may need one-off advice or ongoing support. The work is defined by your goals and the scope of your project
An initial review of campaigns, improvement opportunities and priorities
Campaign planning, execution, optimisation and regular analysis
Specialist support alongside your marketing team, sales team or existing agency
03 HOW I WORK
Before launching campaigns, I aim to understand your business and what can be measured
Understand your business, commercial goals, history and available resources
Define priorities, channels, responsibilities and metrics to track
Structure and run campaigns according to the agreed plan
Monitor results, identify improvements and communicate findings clearly
04 FREQUENTLY ASKED QUESTIONS
Clarity on goals, support and investment
Ask another question ↗I plan and optimise Google Ads and Meta Ads campaigns to reach potential customers. Through consultancy or campaign management, I help you set priorities and track the results that matter to your business
I work with small and medium-sized companies and local businesses, with or without a marketing team. We assess your goals, budget and capacity to follow up on enquiries
It depends on your starting point, market, budget and how long your customers take to decide. We set realistic goals and track progress to guide optimisation
Yes, I review campaigns and recommend improvements or take over management, depending on what you need
No, ads are paid directly to Google and Meta. Consultancy or management fees are charged separately
Send me a WhatsApp message. We discuss your business and assess the right service before preparing a proposal
It includes planning, setup, management, ongoing optimisation and reports with interpretation of results. The scope of work and frequency of meetings and communication are agreed in the proposal
With consultancy, I review your situation and recommend priorities and actions to implement. With management, I also handle campaign execution and ongoing monitoring within the agreed scope
Content production, design and page development are additional services. When needed, their scope and cost are defined separately in the proposal
LET'S TALK
Tell me about your business challenge. Together, we can assess whether working together makes sense